Featured Tracks on Pandora to Grow Streams and Listeners
Pandora is a US based streaming app with ~60 million monthly listeners. This makes it valuable for artists looking to reach an audience in the United States. Anyone can sign up for access to Pandora’s Artist Marketing Platform (AMP) regardless of where in the world they are based. They also have really helpful support if you have any challenges signing up, you can email amp-support@pandora.com.
Submitting your music as a Featured Track on Pandora can be a great way to reach new listeners and give your music a boost. Pandora will put it into rotation on various radio programs and it will be heard by more listeners. This is a free promotion tool offered from Pandora directly.
It is also really easy to feature multiple songs in advance, here’s the quick facts.
Feature one song at a time, for 8 weeks maximum
Feature up to 6 songs per year, per artist
To qualify a song needs 10 streams in the last 7 days
Feature any song released in the last 12 months
So, 48 weeks out of the year your music can be featured on Pandora, which means more streams and more listeners.
Here’s a step-by-step guide on how to do it:
First, make sure that your music is available on Pandora. If it’s not, you’ll need to distribute it through a music distribution service like DistroKid, TuneCore, or CD Baby.
Sign up for a free AMP account https://amp.pandora.com
Submit your music to Pandora for analysis. Once complete this makes your music available for additonal programming opportunities in Pandora. https://amp.pandora.com/submit
Once your submission has been approved and your music is on Pandora, log in to your Pandora account and go to Create Campaign and then click Featured Track on your dashboard.
Next, select the track you want to submit as a Featured Track.
Once you’ve selected the track, you’ll be prompted to fill out a form with information about the track, including the title, artist, and album name.
After you’ve filled out the form, click the “Submit” button to submit your track as a Featured Track.
You should receive an email advising when the Featured Track promotion starts (on the start date you scheduled).
Keep an eye on your track’s performance and adjust your marketing strategy accordingly.
By following these simple steps, you can submit your music as a Featured Track on Pandora and give it a boost in visibility and exposure to new listeners.
Featured track results example. 31,622 streams gained over 8 weeks.
This is the easiest way to increase your streams and listeners in Pandora.
Looking for more Pandora features? Check out the below articles.
