I ran two campaigns on SongRocket, here’s what happened.
I ran two campaigns on SongRocket, here’s what happened.
I dived into a small part of the endless sea of playlist promotion services recently to test out a service called SongRocket. Now to be completely transparent I was given two complimentary campaigns to test. I tested one Dance song and one LoFi song. The budget for each was USD $115 and $120 respectively.
Before sharing the results I wanted to let you know that this is one persons experience and everyones experience may differ. You should always ask other artists, read online forums and do your own research before engaging with any promotional platform. Now let’s dive in.
Here are the two songs in question:
Date Night & Aaron K. Gray — Move With Me (Gospel House | Dance)
Current Artist Followers: 29,790
https://open.spotify.com/track/15y6WvpEVNVx5aN9i2soSW
Playlist adds: 9 Reach: 56,818 Followers
Largest playlist add: https://open.spotify.com/playlist/74wPfzoaMWPUuFI2OyG65E
(29,883 Followers)
Most Helpful Feedback: “Hey! thank you so much for your submission, I like the rhythm of this, I think the concept is really nice and I like the atmosphere, the vibe is catchy and I think the arrangement is good but maybe I think the choruses get repeated too many times in the song, I think I counted 4 choruses, which makes this a bit monotonous to me. Sorry, I’ll have to pass this time but I hope you understand.”
Least Helpful Feedback: “Great track! However, it’s not completely the genre that I’m looking for in my playlist.”
Artist Monthly Listeners: Went from 37,340 (July 23, 2022) to a peak of 42,064 (Aug 21, 2022). At time of writing the monthly listeners are 37,186.
Fun Intended — Quick Dip (Lofi | Chill)
Current Artist Followers: 15
https://open.spotify.com/track/09wdAHHcKkXWf9xnqbH2tL
Playlist adds: 10 Reach: 114,125 Followers
Largest playlist add: https://open.spotify.com/playlist/0JpkcEtZWGrfuDYOzGI5dr
(78,763 Followers)
Most Helpful Feedback: “Hi man✌️ Thanks for sharing your song with me! I enjoyed listening to it !! this really relaxed me !! I got to tell you I was close to giving it a share in my playlist, so it’s important for me, to let you know that the song is really good, I really liked it! It’s just that at the moment I’m trying to focus more on a mix between chill hop and lo-fi instead of the jazzy lo-fi, which is why I don’t really see your song blending in with my other songs. Apart from that difference in style, your music sounds really really good. You’re good at what you do, so I’m looking forward to hear more of you as an artist. Thank you for your submission, take care and have a great day !”
Least Helpful Feedback: “the melody is not bad but honestly the production is a bit flat for our playlists.”
Artist Monthly Listeners: Went from 478 (July 23, 2022) to a peak of 6,822 (Sep 4, 2022). At time of writing the monthly listeners are 4,527.
Thank you to the SongRocket team for allowing me to test out their service. As always, please do your own research before engaging with any of these third party playlist services. Ask around, read on Reddit and blogs, ask to see previous campaigns they have worked on.