Engagement Metrics in Spotify for Artists

The team at Spotify for Artists have added new Engagement metrics to measure your impact with stats like playlist adds, saves, and intent rate. Let’s take a quick look at these metrics in more detail.

Listeners

The number of people on Spotify who played your music.

There may be a small difference between the listener number you see on this page and the number you see on your Stats page.

Streams

The number of times your songs were played for more than 30 seconds.

Streams / Listener

The average number of times your listeners played your songs. A higher streams/listener indicates a higher audience engagement.

Saves

The number of times people saved your music to their library, showing an intention to listen again in the future.

Playlist adds

The number of times people added your music to their playlists, showing an intention to listen again in the future.

These can also be broken down by Country! Well worth taking a look and geeking out.

Have you checked these out yet? Any interesting findings? Let me know @askmikewarner